Work thatgot noticed.

New product lines, new practice groups, major book deals, and the press and stages that follow.

ADVERTISING · MEDIA · TECHNOLOGY · HEALTH · FINANCIAL SERVICES · MUSIC · NONPROFIT

Selected work

ASCAP

SVP, Communications & Marketing

BRAND · SOCIAL · CONTENT

A creative relaunch for more than one million members

Recruited as ASCAP’s first SVP of Communications & Marketing, leading a 12-person team across PR, marketing, social, advocacy, events and creative. Redesigned the content and creative strategy and relaunched social with a full creative brand refresh, including ASCAP’s first branded content program, the “On the Come Up” TikTok series.

Made Music Studio

EVP, Head of Brand

BRAND · HEALTH · AUTOMOTIVE

New business lines, launched on the biggest stages

Owned B2B brand positioning, messaging and content. Led the launch of new business areas in Health and Automotive, with features in Wired, Fast Company, The Wall Street Journal and Billboard. Generated funding for and executive produced a Robert Wood Johnson Foundation program on Sound and Health, landing a New York Times feature.

National CineMedia

VP, Head of PR & Corporate Communications

MEDIA · ADVERTISING · INVESTOR RELATIONS

The voice of the largest cinema advertising network in the US

Executive lead for corporate communications, public relations, investor relations, earnings scripts and employee communications. Wrote, edited and designed NCM and Lumen’s data-backed Attention Report and created the strategy for its launch. Also led communications for NCM’s role as U.S. Representative for the Cannes Lions festival, including the U.S. Young Lions competition.

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Grey Group

SVP, Reputation Management

ADVERTISING · INNOVATION

A rebuilt reputation function and a first-ever incubator

Restructured and rebuilt Grey North America’s Reputation Management division. Launched Grey’s first tech incubator, GreyAdventures, exclusively featured in Adweek, and built the agency’s first activations at SXSW Interactive and the Fast Company Festival.

MIT Media Lab

Communications Consultant

TECHNOLOGY · FINANCIAL SERVICES

Positioning new cybersecurity infrastructure

Messaging, positioning and public relations for Media Lab work on new cybersecurity infrastructure, developed with a consortium of global financial institutions for announcement at Davos.

ASCAP

SVP, Communications & Marketing

POLICY · ADVOCACY

Making the case for music creators

Part of ASCAP’s executive team behind its formal response to the US Copyright Office’s 2025 Notice of Inquiry into performing rights organizations, a major advocacy and legislative initiative opposing new regulation on behalf of more than one million members. Also co-authored ASCAP’s strategic response to the White House Executive Order on AI.

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Workman Group Communications

Founder & CEO

ENTERTAINMENT · TECHNOLOGY · NONPROFIT

Building and running my own agency

Founded and ran a full-service public relations and brand marketing firm serving creative agencies, entertainment and music brands, technology start-ups, and high-profile red carpet events for corporate and not-for-profit organizations.

ASCAP

SVP, Communications & Marketing

CRISIS COMMUNICATIONS

Standing with members after the 2025 LA fires

One of the key internal stakeholders shaping ASCAP’s messaging to more than one million members across social, digital and external channels, announcing a $1 million emergency relief fund for songwriter and composer members affected by the fires and helping them rebuild.

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ASCAP × jump.global

SVP, Communications & Marketing

HEALTH & WELLNESS · PARTNERSHIPS

Putting creator health and wellness center stage

Health and wellness is a key priority for ASCAP, for creators and for the industry at large. Created ASCAP’s sponsorship of the 2025 jump.global Summit in Los Angeles and secured a keynote by an ASCAP executive in partnership with a member artist, driving visibility for ASCAP’s wellness program. ASCAP has since stepped up as Presenting Sponsor of the 2026 Summit.

jump.global Summit →