I’mPam Workman.

Welcome to Workman Group. I’m a strategic growth marketer, brand builder, and communications leader with more than 20 years of experience partnering with businesses seeking to scale through B2B and B2B2C brand, marketing, and communications strategies across music, media and innovation.

Over the course of my career, I have held in-house brand, communications and marketing leadership roles at ASCAP, Grey Advertising/WPP, Made Music, and National CineMedia, where I have helped launch new product lines, new practice groups, major book deals, Fast Company Most Creative recognitions, and high-profile press and speaking opportunities, from The Wall Street Journal to Cannes Lions and SXSW.

I know what it means to take calculated risks because I have built, led, and scaled businesses myself. As an entrepreneur, I built and ran my own B2B strategic communications agency, Workman Group Communications. I also helped build and lead key practices at JLMPR, where I served as a senior publicist across the music, nonprofit, and innovation sectors under the legendary Jody Miller.

Today, as a Fractional CMO, I deliver senior executive-level marketing leadership, corporate and board advisory, business and go-to-market strategy, and a robust marketing and communications toolkit to each client partnership. I also bring a powerful network of trusted relationships that helps open doors, elevate visibility, and accelerate growth.

Let’s build something purposeful, powerful, and built to last.

CNBC · COMMENTARY BY PAM

How I went from a hippie living in a commune to a high-powered ad exec

“In the early ’90s, I was living in an intentional community off of a dirt road in western Massachusetts, learning about eastern medicine, organic gardening and myself.”

NCM × LUMEN · THOUGHT LEADERSHIP

Benchmarking Cinema Ad Attention: Attention 2.0

Wrote, edited and designed the report, and created the strategy for its launch.

Built, led, and scaled — from the inside.